I thought I knew how to do YouTube #shorts. It's just a short video, right?
Here's the one that took off and made me start seeing YouTube shorts as possibly just as valuable as TikTok—if not even better. At the time I'm writing this, it's been viewed 2,528 times!
Naturally, I uploaded a bunch of shorts today. A 5-second one has gotten a few views. We'll see how it does. I didn't notice my breakout #shorts success for 48 hours. I was floored!
The Right Way To Create YouTube Shorts
So what made my popular shorts succeed?
I made them just like I'd make a TikTok; no talking, just facial expressions, words on the screen, and a sound. That's it. Don't overthink it.
I thumbed through some shorts the other day and realized shorts are just TikTok knockoffs! Same popular sounds, same format—same idea.
This means that right now if you're a video creator, you stand to gain traction with this format on both YouTube and TikTok. So learn it! Have fun with it.
As my friend Ken said on my podcast, now is the time. We're currently in a short window for organic reach on TikTok. This makes right now the best time to become a content creator there.
Since I've talked to him, I've discovered the power of YouTube shorts! If you missed the podcast, watch it now 👇